Sprinkled with Pride

This month, we're celebrating Pride with a new partner and a special menu addition!

As part of our mission to Stand For Something Good®, Shake Shack is proud to team up with GLAAD for this year’s Sprinkled with Pride campaign. 

Starting June 1 and extending into July, guests can customize any shake or frozen custard by adding sprinkles for 50¢. All sprinkle proceeds will directly support GLAAD.

As the leading nonprofit championing LGBTQ+ acceptance, GLAAD is a force for change in media advocacy, dedicated to shaping culture and amplifying LGBTQ+ voices and visibility. Our partnership with GLAAD helps drive real impact—ensuring fair, accurate, and inclusive representation of the LGBTQ+ community while fostering meaningful connections with LGBTQ+ audiences and consumers.

In addition to our classic shake and frozen custard options, guests can also add sprinkles to our new Summer Shakes available now.